Privacy Policy

Equity Path Offers LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit your information to us.

By using our website or submitting your contact information, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, phone number, email address, and property address when you submit our contact or offer request forms.
• Property Information: Details about your property such as its condition, ownership status, and reason for selling.
• Usage Data: Pages visited, time spent on pages, referring URLs, browser type, device type, and IP address — collected automatically through analytics tools.
• Cookies and Tracking: Data collected via cookies, pixels, and similar technologies as described in Section 4.

2. How We Use Your Information

We use the information we collect to:

• Contact you regarding your property and provide a cash offer
• Respond to your inquiries and follow up on submitted requests
• Send relevant communications about our services (calls, texts, emails)
• Improve our website, marketing campaigns, and user experience
• Comply with applicable laws and regulations
• Analyze website traffic and measure advertising effectiveness

3. SMS, Phone & Email Communications (TCPA)

If you check the optional consent box when submitting one of our forms, you expressly consent to receive calls and text messages (including via automated technology) from Equity Path Offers LLC at the number you provided about your property inquiry. Consent is not a condition of receiving an offer. Message and data rates may apply, and message frequency varies. You can opt out at any time by replying STOP to any text message, replying HELP for help, clicking unsubscribe in any email, or contacting us directly.

We do not sell your phone number to third parties for telemarketing purposes.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and measure the performance of our marketing. Types of cookies we use:

• Strictly Necessary: Required for the website to function.
• Analytics: Help us understand how visitors use the site (Google Analytics).
• Marketing: Enable ad targeting and conversion tracking (Facebook Pixel, Google Ads).
• Session Recording: Help us improve UX by analyzing user behavior (Microsoft Clarity).

Advertising and session-recording tools load only after you accept them through the cookie banner on our site. We also honor the Global Privacy Control (GPC) browser signal — if your browser sends GPC, we treat it as an opt-out and these tools stay off.

You can also control cookies through your browser settings. Disabling cookies may affect some site functionality.

5. Third-Party Services

We use the following third-party services that may collect or process data on our behalf:

• Google Analytics — Website traffic analysis. Google Privacy Policy
• Facebook Pixel (Meta) — Conversion tracking and ad retargeting. Meta Privacy Policy
• Microsoft Clarity — Session recording and heatmaps for UX analysis. Microsoft Privacy Policy
• Google Tag Manager — Tag and script management.
• Groq — AI processing for our website chat feature.
• n8n — Workflow automation that routes your form submissions to our systems.
• Podio — CRM where we store and manage lead and property information you submit.

AI Chat: If you use the chat feature on our website, your chat messages are processed by our AI service provider so we can respond to your questions. Please do not share sensitive personal information in chat beyond what is needed for your property inquiry.

These third parties operate under their own privacy policies. We are not responsible for their practices.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain business records, comply with legal obligations, and resolve disputes. You may request deletion of your personal data at any time by contacting us.

7. Your Rights

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data
• Opt out of marketing communications at any time
• Opt out of the sale of your personal information (we do not sell personal data)

California residents have additional rights described in Section 8 below. To exercise any of these rights, contact us at the details in Section 12.

8. California Privacy Rights (CCPA/CPRA) (Draft — pending attorney review)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you specific rights regarding your personal information.

Categories of personal information we collect:

• Identifiers — name, phone number, email address, IP address
• Property information — property address, condition, ownership status, reason for selling
• Internet or network activity — pages visited, time on page, referring URLs, browser and device type

Purposes: We collect these categories to respond to your inquiry, prepare and present cash offers, communicate with you, market our services, and improve our website.

"Sharing" for advertising:We do not sell personal information for money. However, our use of advertising tools (such as the Meta Pixel and Google Ads tags) may constitute "sharing" of personal information for cross-context behavioral advertising under the CPRA. You may opt out of this sharing using the methods below.

Your California rights:

• Right to know what personal information we collect, use, and disclose
• Right to delete your personal information
• Right to correct inaccurate personal information
• Right to opt out of the sale or sharing of your personal information
• Right to limit the use of sensitive personal information

How to submit a request: Email us at equitypathoffers@gmail.com or call (213) 734-3823. We will verify your request and respond within the timeframes required by law.

We honor the Global Privacy Control (GPC) browser signal as a valid request to opt out of sharing.

Non-discrimination: We will never discriminate against you for exercising any of these rights.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

10. Children's Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information to us, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy, please contact us: